Territory has always recognized the impact of effective storytelling. While the client firm’s technologies had great value, a simplified message was necessary to highlight the potential for customers. We suggested a visual approach—one that would engage the audience, be easily digested, and clearly identify key benefits the technology could offer. Through our collaborative process, we co-created an animated message that showcases the value of the software and can be easily adapted to any audience.

Before the animation was created, the company approached clients to discuss utilities, engineering, and construction with various tools and charts to explain their technology solutions. Today, they have a simple and concise story to tell, which has led to increased understanding, and tangentially, sales conversions.