Why Visualization Matters

Thursday, September 1, 2022

While there are five senses in the human experience, many believe the sense of sight rises to the surface of importance. Cognitive science concludes that 70% of sensory receptors are in the eyes and 90% of the information transmitted to the brain is visual.

It’s no secret that we experience most of the world from our eyes point of view. Visualization defines our very nature as human beings and deeply impacts the way we work, play, and connect. It matters to us more than anything else. In fact, 40% of people will respond better to visual information than plain text, and 83% of human learning is visual

And given the world is shifting to digital-first with increased velocity, it’s essential for chief information officers, data scientists, and policy analysts to learn the skills of visualization.

People who can visualize have a competitive edge over industry entrants.

In addition to what you can see with the naked eye, visualization is also about connecting the dots to patterns, trends, and relationships that help us make sense of information. If you’re an analyst who has only numbers to work with, then visualization is equally critical because it enables you to shift the patterns and relationships, so they become more apparent, or even emphasize them in different ways.

Visual thinking isn’t just a survival instinct that remains in the reptilian part of our brains, it is core to increasing clarity and understanding.

If you want to find a way to make your business or ideas stand out from the crowd and drive more results and conversions, you need to understand how visual thinking works. It could be the difference between being remembered and disappearing into the background noise of content.


Parker Lee

Parker Lee is the managing partner of Territory, a design consultancy, who has developed and led teams in transformation, design thinking, and business development for decades. Co-author of The Art of Opportunity, he has created and facilitated dozens of design and visual thinking engagements.


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