Tag: Innovation

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Strategieentwicklung im 21. Jahrhundert

© 2015 Marc Sniukas — Taken during a session working on The Art of Opportunity (Portland, OR) Strategieentwicklung im 21. Jahrhundert In 3 Schritten zu Ihrer neuen Wachstumsstrategie Wie sich Unternehmen die Zukunft erarbeiten. Jedes Unternehmen stellt sich früher oder später die Frage „Wie können wir wachsen?“ Um Innovation, Wachstum, und neue Märkte zu schaffen, ändern erfolgreiche...

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4 Tipps für eine neue Firmenstrategie

© 2013 Marc Sniukas — Arrival at Frankfurt Airport Wenn die traditionellen Strategien nicht funktionieren, was dann? Marc Sniukas erklärt, wie sich Unternehmen die Zukunft erarbeiten. Bei der Entwicklung einer Strategie müssen Firmen heute neue Wege einschlagen Als Thomas Ebeling CEO der Pro Sieben Sat 1 Media AG (Pro 7) wurde, stand er vor einem bekannten Problem:...

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How Do You Design New Growth Strategies?

© 2016 Marc Sniukas — Taken at Dubai Mall, UAE All successful companies must eventually answer the same basic question: How do you create new growth strategies and business opportunities from within your organization? The Art of Opportunity When Thomas Ebeling became the new CEO of ProSiebenSat.1 Media AG (Pro7), he faced a familiar problem: how to grow...

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The Art of Opportunity

We are very excited to let you know about out latest project. This spring, our new book, The Art of Opportunity, will be published by John Wiley & Sons. We are hoping you will help spread the word, and even buy a copy of the book. The Art of Opportunity is the ultimate resource to...

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Borrow Business Models to Reinvent Your Industry

© 2014 Marc Sniukas — Somewhere over Brazil Recent research argued for the use of analogies for product or process innovations. Solutions originating from contextually distant but analogous domains (i.e. domains linked by similar problems) score significantly higher on novelty than solutions originating from the target domain (Pötz and Prügl, 2010). As a consequence, concepts based on analogies...

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Take Your Business Model to the Next Level

© 2016 Marc Sniukas — View from the Viceroy, New York Your business model should answer two important questions: (1) What is your value proposition and (2) how are you organizing your company and your ecosystem to create this value. The 8 building blocks of the business model template help you to visualize your answers and think strategically...