Navigating the future with innovation readiness trainingNavigating the future with innovation readiness training
An energy brand discovers how to move beyond “blue sky” innovation
An energy brand discovers how to move beyond “blue sky” innovation
Generating better ideas, faster
Generating better ideas, faster
A prominent player in the energy industry wanted to take advantage of a competitive, highly unregulated market to identify and explore emerging opportunities for residential customers.
The team at Territory contributed its deep experience in the pre-prototyping phase, to help surface better ideas, more quickly.
A prominent player in the energy industry wanted to take advantage of a competitive, highly unregulated market to identify and explore emerging opportunities for residential customers.
The team at Territory contributed its deep experience in the pre-prototyping phase, to help surface better ideas, more quickly.
The
WORK
The
WORK
The
WORK
The energy brand wanted to enhance their ability to generate relevant and feasible ideas for new offerings. They asked Territory to create and deliver focused workshops, customized to the needs of their innovation teams.
The energy brand wanted to enhance their ability to generate relevant and feasible ideas for new offerings. They asked Territory to create and deliver focused workshops, customized to the needs of their innovation teams.
To accomplish the client’s goal, Territory co-founder Matt Morasky led a team to design and facilitate a multi-day workshop for the client’s team. Matt is a leader in navigating the complexities of innovation, aligning ideas with strategy, and promoting a more agile approach to problem-solving and business development.
To accomplish the client’s goal, Territory co-founder Matt Morasky led a team to design and facilitate a multi-day workshop for the client’s team. Matt is a leader in navigating the complexities of innovation, aligning ideas with strategy, and promoting a more agile approach to problem-solving and business development.
The engagement included:
The engagement included:
A 2-day in-person workshop filled with tools, interactive exercises, ideation sessions, and collaboration opportunities that guided employees in the identification, development, and incubation of new product offerings.
A 2-day in-person workshop filled with tools, interactive exercises, ideation sessions, and collaboration opportunities that guided employees in the identification, development, and incubation of new product offerings.
A holistic innovation readiness training program.
A holistic innovation readiness training program.
A train-the-trainer curriculum for leaders and culture champions to replicate workshops in perpetuity.
A train-the-trainer curriculum for leaders and culture champions to replicate workshops in perpetuity.
“With Territory’s guidance, we’ve learned to break down barriers, validate ideas efficiently, and foster a culture of innovation across our organization.”
– A senior executive in attendance
The company wanted to move beyond common blue-sky innovation (which often results in unsuitable or impractical ideas) and ensure that new ideas were aligned with their business strategy, relevant for customers and ultimately attainable.
Territory facilitated and trained leaders and culture champions within the organization so that they would not only live the experience, but be able to duplicate the process later among other teams (and hopefully generate similar results). This training was not a standard sit-and-listen training, it was infused with ample interactive exercises, ideation sessions, and collaboration opportunities.
Dozens of exercises and visuals were created and deployed to help participants access new ways of thinking about innovation.
Key takeaways
Key takeaways
Innovation is daunting and rife with obstacles. One of the most challenging of these is balancing the desire to move quickly with a guarantee of success.
Most companies (understandably) want ideas that nearly guarantee results from the outset. Territory helped the innovation team understand that:
Ideas often start small and should be supported by enough evidence to move forward
Agile methods need to be supported well beyond the doors of the research and development (R&D) lab to be successful
Sometimes the greatest challenge in innovation isn’t coming up with the idea, but instead, shepherding it through the organization
Innovation is a multi-faceted journey from which everyone can grow
Practicing with real ideas offers teams hands-on experience expressing the value of an idea, building on it and establishing shared understanding of how and when the idea will become a product
The workshops Territory developed as well as the training modules were designed to maximize thinking around customer needs, company resources and business strategy.
A favorite module was reverse engineering assets and expertise. This module involved breaking the company into “elemental particles” and reshaping it into something else entirely. The teams also learned about quickly (and inexpensively) validating ideas.
The workshops Territory developed as well as the training modules were designed to maximize thinking around customer needs, company resources and business strategy.
A favorite module was reverse engineering assets and expertise. This module involved breaking the company into “elemental particles” and reshaping it into something else entirely. The teams also learned about quickly (and inexpensively) validating ideas.
Ready to embrace innovation at your organization? Territory will energize and propel your growth engine through a fresh perspective on innovation. Our team specializes in guiding you towards identifying and embracing innovative mindsets that can transform your organization into a more competitive, agile, and relevant organization.
