ARTICLE
Borrow business models to reinvent your industry
© 2014 Marc Sniukas — Somewhere over Brazil Recent research argued for the use of analogies for product or process innovations. Solutions originating from contextually distant but analogous domains (i.e. domains linked by similar problems) score significantly higher on novelty than solutions originating from the target domain (Pötz and Prügl, 2010). As a consequence, concepts based on analogies...
ARTICLE
Take your business model to the next level
© 2016 Marc Sniukas — View from the Viceroy, New York Your business model should answer two important questions: (1) What is your value proposition and (2) how are you organizing your company and your ecosystem to create this value. The 8 building blocks of the business model template help you to visualize your answers and think strategically...
