Every engagement, delivery, and outcome we create stems from Territory’s special expertise within four key areas of business design:
Story
Innovation as a Service
Innovation as a Service
Build and fuel your growth engine by rethinking how you approach innovation. We help teams identify and adopt new ways of thinking that can help them evolve into more competitive, agile, and relevant organizations.
We help teams identify new ways of thinking, recognize opportunities faster, and evolve into more competitive, agile, and responsive organizations.
Being innovative can feel like chaos if you haven’t embraced the right ways of thinking and working. Here are some common ways we collaborate with our clients to help them shift their perspective and build innovation mastery:

Define your
Ambitions
Business Model Design
Innovation Strategy
Readiness Assessments
Business Model Design

Business Model Design
Business model design involves reimagining the fundamental structure of how an organization creates, delivers, and captures value, often leading to innovative approaches that drive growth and competitive advantage.

Best used for
  • Revenue Diversification
  • New Market Entry
  • Disruption of Norms
  • Value Prop Enhancement

    • Innovation Strategy

    Innovation Strategy
    Innovation strategy outlines a deliberate plan that guides an organization’s efforts to create, foster, and implement innovative ideas and solutions, aligning with business goals and market trends.

    Best used for
  • New Product Development
  • Market Expansion
  • Competitive Advantage
  • Customer-Centric Solutions
  • Technology Adoption

    • Readiness Assessments

    Readiness Assessments
    Readiness assessments involve evaluating an organization’s preparedness to embrace innovation and change, identifying strengths, weaknesses, and areas that require improvement to effectively implement new strategies.

    Best used for
  • Resource Allocation
  • Risk Mitigation
  • Stakeholder Alignment
  • Transitioning to Innovation

    • Kickstart your
    Capabilities
    Innovation Training
    Innovation Playbooks
    Innovation Training

    Innovation Training
    Innovation training encompasses structured programs designed to cultivate individuals’ creative thinking, problem-solving, and innovation skills, fostering a culture of continuous idea generation and improvement.

    Best used for
  • Idea Generation
  • Creative Problem-Solving
  • Functional Collaboration
  • Entrepreneurial Mindset
  • Product Development

    • Innovation Playbooks

    Innovation Playbooks
    Innovation playbooks are comprehensive guides that outline methodologies, best practices, and tools to systematically foster innovation within an organization, providing a step-by-step approach for idea generation, validation, and implementation.

    Best used for
  • Idea Management
  • Process Standardization
  • Creative Collaboration
  • Cultural Transformation

    • Accelerate your
    Initiatives
    Product & Service Design
    Prototyping Workshops
    Innovation Sprints
    Product & Service Design

    Product & Service Design
    Product & service design involves the creative process of conceptualizing, planning, and developing new offerings or enhancing existing ones to meet customer needs and deliver exceptional value.

    Best used for
  • Customer-Centric Solutions
  • Market Differentiation
  • UX Improvement
  • Innovation Implementation

    • Prototyping Workshops

    Prototyping Workshops
    Prototyping workshops are collaborative sessions where cross-functional teams create tangible and interactive prototypes of ideas, concepts, or products, enabling rapid iteration and refinement.

    Best used for
  • Concept Validation
  • Iterative Design
  • User Feedback Collection
  • Innovation Acceleration
  • Product Development

    • Innovation Sprints

    Innovation Sprints
    Innovation sprints are time-bound, intensive workshops that leverage a structured process to rapidly ideate, prototype, and test innovative solutions, fostering quick decision-making and iteration.

    Best used for
  • Rapid Idea Generation
  • Swift Concept Validation
  • Efficient Problem-Solving
  • Iterative Prototyping

    • Launch your
    Growth
    Execution Plans
    Marketing & Communications
    Execution Plans

    Execution Plans
    Execution plans, in the context of launching growth initiatives, are detailed strategies outlining the specific actions, resources, timelines, and responsibilities needed to successfully implement and scale innovative projects.

    Best used for
  • New Product Launch
  • Market Expansion Strategy
  • Go-to-Market Plan
  • Development Strategy
  • Scalable Growth Initiatives

    • Marketing & Communications

    Marketing & Communications
    Marketing & communications in the context of launching growth initiatives involve creating targeted strategies to promote, position, and communicate the value of innovative offerings to the intended audience.

    Best used for
  • Brand Awareness Building
  • Product Launch Campaigns
  • Audience Engagement
  • Messaging Development
  • Market Penetration Efforts

    • Innovation as a Service
    Let us be your innovation team
    Imagine all of this at your fingertips. Innovation as a Service (IaaS) is customized to fit your specific business needs, driving innovation projects from start to success.

    Our subscription-based model is designed to continually increase your ability to innovate flexibly and successfully. Territory experts will guide your team through innovation initiatives that induce radical transformation and provide the foundations for solid investment and decision-making.

    Value-packaged innovation

    • Use our proven methods to guide innovation teams through every stage of the innovation process.
    • Protect budgets and streamline purchasing
    • Access specific expertise to fit each opportunity.
    • Respond faster than your competition, with confidence.

    Let’s get Started.
    Let’s get Started.
    Our global team of experts is ready to meet whatever challenge you’re facing.
    Our global team of experts is ready to meet whatever challenge you’re facing.
    “Territory brought an innovative way of making strategic innovation come alive, bringing out the best of both the right and left half of your brain.”
    Swan Paik
    Nike Innovation


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    WORK

    Creating unity through innovative design
    DesignDigital TransformationStoryVision
    ARTICLE

    Designing the adventure

    Design ThinkingNew Ways of WorkingStorytellingStrategy
    TOOL

    Wheels of Innovation
    Culture ChangeInnovationNew Ways of Working


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