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How We Craft Strategy in Agile Sprints

A Sprint-based Approach to Making and Executing Strategy

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Strategieentwicklung im 21. Jahrhundert

© 2015 Marc Sniukas — Taken during a session working on The Art of Opportunity (Portland, OR) Strategieentwicklung im 21. Jahrhundert In 3 Schritten zu Ihrer neuen Wachstumsstrategie Wie sich Unternehmen die Zukunft erarbeiten. Jedes Unternehmen stellt sich früher oder später die Frage „Wie können wir wachsen?“ Um Innovation, Wachstum, und neue Märkte zu schaffen, ändern erfolgreiche...

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4 Tipps für eine neue Firmenstrategie

© 2013 Marc Sniukas — Arrival at Frankfurt Airport Wenn die traditionellen Strategien nicht funktionieren, was dann? Marc Sniukas erklärt, wie sich Unternehmen die Zukunft erarbeiten. Bei der Entwicklung einer Strategie müssen Firmen heute neue Wege einschlagen Als Thomas Ebeling CEO der Pro Sieben Sat 1 Media AG (Pro 7) wurde, stand er vor einem bekannten Problem:...

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Wachstumsstrategie: Wie sich Unternehmen die Zukunft erarbeiten

© 2015 Marc Sniukas — Working on The Art of Opportunity in Brussels Neue Märkte, neue Produkte, neue Zielgruppen: Früher oder später muss sich jedes Unternehmen die Frage stellen, wie es wachsen kann und will. Dabei braucht es nur drei Schritte zur perfekten Wachstumsstrategie. 2012 setze das führende Medienunternehmen im deutschen TV-Werbemarkt, ProSiebenSat.1, sich das Ziel den Umsatz...

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How Do You Design New Growth Strategies?

© 2016 Marc Sniukas — Taken at Dubai Mall, UAE All successful companies must eventually answer the same basic question: How do you create new growth strategies and business opportunities from within your organization? The Art of Opportunity When Thomas Ebeling became the new CEO of ProSiebenSat.1 Media AG (Pro7), he faced a familiar problem: how to grow...

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How ‘Business Design Thinking’ Can Drive Greater ROI

© 2015 Marc Sniukas — Taken while brainstorming a title for what became The Art of Opportunity, Portland, OR Learn how applying business design thinking is actually a better means to driving greater ROI, enjoying more engaged employees, and creating differentiated product and service offerings. Much has been written lately about design thinking. For some, its description...

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Designs on Transformation

© 2015 Marc Sniukas — Sketch developed while working on The Art of Opportunity in Brussels Organizations that seek transformation and innovation go beyond top-down, analytical methods and incorporate the lessons of design thinking, humanistic management and systems theory. Here are seven principles that can dramatically improve how your organization develops products, services and processes. The accelerated pace...

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The Art of Opportunity

We are very excited to let you know about out latest project. This spring, our new book, The Art of Opportunity, will be published by John Wiley & Sons. We are hoping you will help spread the word, and even buy a copy of the book. The Art of Opportunity is the ultimate resource to...

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The Value of Business Design Thinking

© 2016 Marc Sniukas — Prototyping materials, taken in Parsippany, NJ How thinking better and differently can be taught and learned to maximize and enhance an organization’s performance. Business design thinking can not only transform a business, but also help an organization catapult to greater levels of success. These organic, flexible and inclusive methods are the path...

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5 Factors to Ensure Successful Business Strategy Implementation

© 2013 Marc Sniukas — Early morning at Beijing Airport It is now three times in recent memory that I have heard the same lament from clients: “You won’t believe how much we just spent on XYZ consulting. They made suggestions on what strategy we need to implement and delivered a 350-page PowerPoint presentation. Some of the thoughts...

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Borrow Business Models to Reinvent Your Industry

© 2014 Marc Sniukas — Somewhere over Brazil Recent research argued for the use of analogies for product or process innovations. Solutions originating from contextually distant but analogous domains (i.e. domains linked by similar problems) score significantly higher on novelty than solutions originating from the target domain (Pötz and Prügl, 2010). As a consequence, concepts based on analogies...

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Take Your Business Model to the Next Level

© 2016 Marc Sniukas — View from the Viceroy, New York Your business model should answer two important questions: (1) What is your value proposition and (2) how are you organizing your company and your ecosystem to create this value. The 8 building blocks of the business model template help you to visualize your answers and think strategically...